Accelerating B2B Demand Generation - Lessons from Teamwork.com 30% Pipeline Growth
How we reshaped our global paid media strategy to achieve 96% increase in demo request value while focusing on ideal customer profiles.
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My thoughts on Marketing & Strategy
Insights from my experience in B2B demand gen, performance marketing, and digital strategy.
Advanced Bidding Strategies That Outperform Competition
Detailed breakdown of how we developed bidding approaches that consistently exceeded pipeline and ARR targets.
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The Future of Account-Based Marketing in 2025
Examining how evolving technologies and market trends are reshaping account-based marketing strategies in the B2B space.
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